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& nbsp; & nbsp; & nbsp; outside the arenas, sports clubs swords, infighting & nbsp; & nbsp; & nbsp; "I heard that Nike signed the 'Running Fan'!" Since June, network The news began to rumors, a few days after Nike sternly denied. Now is the Adidas and Nike Olympic marketing sprint stage, the two sides have reached level exposure pursuit pinnacle. But in the eyes of many, when the "trick", the Nike seems better. & nbsp; & nbsp; & nbsp; I'm afraid there is no sense of crisis ??????? stronger partner of the Beijing Olympic Games.??????? born half a century later, Nike entered China earlier, and is now about 30% of the market share of the athletic footwear market in China ranked the boss. Adidas brand awareness in China of slightly inferior Nike, even from the 1930s to the glorious history of Olympic sponsorship also rarely known. & nbsp; & nbsp; & nbsp; Olympics: & nbsp; & nbsp; & nbsp; Adidas and Nike, this particular PK, not only related to China, but also a matter of the globe. ? As early as the beginning of 2007, Adidas chairman and CEO Herbert Hainer had asserted in 2010, Adidas expects to reach sales target of one billion euros in China; and by pulling the Olympic Games, in 2010 global sales Adidas the amount is expected to reach 10 billion euros. At present, Adidas's sales in China only about 5 billion yuan. & nbsp; & nbsp; & nbsp; most Adidas anxiety is that it paid approximately $ 100 million for the "Beijing Olympic Partner" title, and in the Beijing Olympic Games, China 28 major items of 22 teams will be dressed in sportswear and sneakers with the Nike logo in the competition, and will be frequently broadcast on television. & nbsp; & nbsp; & nbsp; This is bound to be an exciting game Landlords - Adidas is the "landlord", Nike has got a good hand. In order to be their common regarded as "second-largest market," China to seize the initiative, in order to not "taken advantage", Adidas pull out all the stops. However, the deal with Nike this "old slick," is not so simple. & nbsp; & nbsp; & nbsp; positive PK & nbsp; & nbsp; & nbsp; ". Let us look at the Nike surprised look it," November 30, 2007, with the the general manager of Adidas Greater China director ????? heard shouting, blond Olympic project director Erica and Bi Po-yuan, vice president of the Greater China market and looked out of the conference room passionate, straight men who called Acro jordans on sale online ss Beijing Yongding tower. & nbsp; & nbsp; & nbsp;? In order to achieve the grand goal of Herbert Hainer, and from the end of 2007, Adidas Olympic marketing battle to enter the battle, Bi Po-yuan and Erica's nerves are taut They inadvertently vacation, playing golf, not even retired and sit goods for coffee, even an interview with reporters also controlled within a very short time. & nbsp; & nbsp; & nbsp; This evening, ????? on the Yongding Gate tower started brewing for two years, 08 Olympic program - "with the 2008 nothing is impossible." At this time Erica and Bi Po-yuan finally relieved. Two years of their Olympic marketing team planning the theme of planning over 10, was born in discussing the optimal solution, PK and continuous improvement. In the eyes of Bi Po-yuan, nearly 08 Olympic program is to determine the maximum ace in the Adidas Olympic marketing success of China. & nbsp; & nbsp; & nbsp; since that time, "with the 2008 nothing is impossible," the ads frequently appeared in major media, bus stations, subway. Bi Po-yuan told reporters that, in order to make Feng Kun, Zhao Ruirui, Hu Jia, Zheng Sui Feifei and so on to complete the exciting action in the solidarity of the Chinese people shot, Adidas brings together the United States, Europe and Brussels each branch has the advantages of resources, to take Hollywood's technology and produced in the United States. The idea came from Adidas Greater China, as well as working with them long TBWA advertising agency. "In order to crash out of inspiration, we challenge each other." & Nbsp; & nbsp; & nbsp; In addition to advertising, Adidas also hoping to win the attention of outdoor activities. December 8, 2007, in Shanghai Nanjing Road Century Plaza, Adidas is also to a variety of interesting sports interactive games and high-tech experience into the lives of ordinary people. In most of the day in January 2008, the Beijing Wangfujing Street are all over the Adidas outdoor advertising and experience center. Every day, men and women wearing a down jacket lining up in the cold waiting for the afternoon 3-4 point is only one hour of Adidas outdoor experience activities. Many foreign tourists, in order to obtain as diving photograph and Hu Jia Ji Chuan Adidas template or key chain, willing to put valuable time on behalf of the Olympic experience left Adidas. Similar outdoor activities is still Xi'an, Qingdao, Guan Cheap foamposites for sale gzhou and other places to start. According to Bi Po-yuan said that nearly 50 million participants. & nbsp; & nbsp; & nbsp; in the frontal battlefields, Nike is obviously difficult to ward off the power. The lack of a title partner of the Olympic Games, it is difficult to take large-scale outdoor activities to promote Nike and Olympic ties. Adidas has good luck continued, in June 2008, "with the 2008 nothing is impossible" themed ad also won the Cannes International Advertising Festival awards. Bi Po-yuan believe that this award so that more people in the world understand China Olympic spirit of solidarity, as well as Adidas influence in China. & nbsp; & nbsp; & nbsp; star Running & nbsp; & nbsp; & nbsp; July 2006, Liu Xiang broke the 110 meters hurdles world record of the day, Nike China The store clerk put on a commemorative T-shirt sales; in August 2007 after the Osaka World Championships Liu Xiang achievement, "Grand Slam", the same day on the development of Nike designed the "Raymond" T-shirts Nike Pan Jianhua, director of the Greater China market, said, "Our long-term goal is to be able to represent Nike in 2008 to convey a voice of Liu Xiang." The latest Nike ad is to show the focus by Liu Xiang, then saying "Who Am I" to arouse the youth to give yourself more personalized labels affixed. & nbsp; & nbsp; & nbsp; While Adidas imperial sword in hand, Nike Shuaqi Bora Bowen Kang also made uneasy. Over the past year, one hand clutching a Nike Liu Xiang and Yao Ming, one hand busy four Taobao, the "guerrilla warfare" play lively. & nbsp; & nbsp; & nbsp; a battle of wits with Adidas nearly 10 Olympic Games, Nike CEO Mark Parker on Olympic marketing has long been clear in the chest?. Especially in the Beijing Olympics, Nike and Adidas superiority almost as obvious - the latter have equity partners, the former have more athletes resources. In almost all the energy to invest in Adidas for Partner status, while Nike steal with 22 Chinese sports team signed an agreement to provide their competition clothing and shoes. & nbsp; & nbsp; & nbsp; there are people in the industry to comment, this is simply to resistant gram tied a safety rope - in 22 teams, regardless of which player won the gold medal, he wore Nike logo contest picture will be repeatedly replayed. While Adidas also flew keep up, he scored all staff clothing and athletes receiving awards, but I'm afraid cheap air jordans awards replay number far less than the game itself. & nbsp; & nbsp; & nbsp; ace resources and Yao Ming, Liu Xiang Nike maximum benefit, but also the biggest risk, after all, can not guarantee that they will be outstanding performance in the Olympics and even won the gold medal. However, according to feedback watchers look, Adidas in the hands of five "2" seems no match for Nike's two "king." And with Hu Jia, Sui Feifei's wounded, depressed Chinese football star strategy risk Adidas magnified. Although Nike also encountered a similar situation - Yao Ming injured, but at least it can be hard to use Liu Xiang. & nbsp; & nbsp; & nbsp; in fact, with American culture and ace star to conquer the consumer Nike has always killer. The 1970s and 1980s, Nike is relying on to Jordan and Lewis as the representative of the American culture has captured the Adidas's home European market. & nbsp; & nbsp; & nbsp; "in Nike's eyes, Liu Xiang and Yao Ming is China's Michael Jordan and Lewis - their outstanding performance, unique personality and gentle man, for the majority of Chinese people like . ", vice president of Nike had worked before Rui (Shanghai) Business Consulting Co., Ltd. Frank said. & nbsp; & nbsp; & nbsp; In some industry view, Nike, in fact there are more ferocious trick - Adidas to become a star of the Olympics, Nike happens to quit, it must be the point of manufacture things out to get yourself a star. In June 2008, something about Nike, Li Ning news or will acquire seen in the media. People gaze suddenly turn - local businesses to be acquired first sports brand, everyone's attention turned to the Olympic marketing takeover rumors for a time, speculation, feedback, rumor, created a hubbub. Nike did not say what the final terms, though what it said everything. & nbsp; & nbsp; & nbsp; While Adidas in China lack the "trump card", but it is active in areas outside of China. June 13, 2008, Cuba's Robles 87 to 12 seconds broke the Chinese player Liu Xiang kept 110m hurdles world record. In addition to China, Adidas in many countries we have done Roberts broke the record of celebration, especially in Cuba native, Adidas activities will Cubans excited climax. Just as Adidas has said, the Olympics is gathering people around the world, but in different countries must be differentiated Olympic marketing. & nbsp; & nbsp; & nbsp; Chinese elements & nbsp; & nbsp; & nbsp; Cheap jordans online air jordan 11 blackout for sale In the previous PK, Adidas and Nike winners and losers half. The third round of the ring and go to war, this time is more than "Who will use more Chinese elements." & nbsp; & nbsp; & nbsp; 2008, Adidas counters became Olympic enthusiasts paradise. Marked "China", "Beijing 2008," as well as China and India Adidas sportswear in a prominent position, and use the clouds, dragons and bright traditional colors. An Adidas Purchasing Guide said that these clothes are small, but very good sales. Adidas designed Chinese athletes receiving awards also laden with rich Olympic and Chinese-style cloud patterns. & nbsp; & nbsp; & nbsp; In order to show Adidas passion for Chinese culture, at a press conference on January Olympic Games staff and volunteers apparel, Adidas also ingenuity to replace the T-Taiwan traditional opera stage. & nbsp; & nbsp; & nbsp; Nike can only sword easy road, they played cards creative. Earlier this year, Nike launched a new "golden generation" series, Xu Haifeng, Lang Ping, Zhu Jianhua story of three old athlete at the 1984 Olympics in Los Angeles for inspiration, to design a 1984 retro cultural sports products. So many people are born kind, style clothing design the basic copy the 1984 Chinese track and field team clothing, with bright red flags, primarily imperial gold and blue color movement, chest bright yellow "Chinese" word as if history mark. & nbsp; & nbsp; & nbsp; According to a Nike Purchasing Guide, said the series is a limited edition, so many malls and stores are not selling. In this regard, Frank believes that "Nike is mostly in manufacturing gimmick, from this perspective reflects Nike's focus on China Olympic spirit, and not really the pursuit of sales 1984 series, because Nike's target group is mainly young people aged 18-25, The "80" to "1984" did not impressed, let alone deep feelings, probably will not buy " & nbsp;. & nbsp; & nbsp; Nike also took four years to design a series of elements contain Chinese flag, such as the dragon totem, Terra Cotta Warriors, auxiliary first superhero, "up", "forward", five-pointed star, etc., for 22 Chinese sports team competition clothing globrand.com strive refreshing. Not only that, Nike has developed a new athletic shoes with dragon totem, bird's nest and other concepts. A pair of black shoes, show with Obscure dragon totem, cool styling once Lively users. & nbsp; & nbsp; & nbsp; In additio jordans for sale n, in order to cater to Chinese consumers worship of technology, from the end of May, Nike themed as "victorious" exhibition in Beijing 798 years. Exhibition hall, the two rows of red patchwork "shoe" are placed in the most representative of the history of Nike shoes, along with 100 against the resistance of the process description. Many design and creative enthusiasts flock they do not know who is the Adidas and Nike Olympic partners, but mostly dumped in Nike technology. & nbsp; & nbsp; & nbsp; from the Beijing Olympics less than a month, Adidas and Nike are must attack to play a "Chinese Kung Fu." Behind them is the shopping capital of creative shopping. It is said that Adidas has paid three times more than the amount of sponsorship money for marketing, Nike apparently spent a lot of money. & nbsp; & nbsp; & nbsp; next month, sports clubs of PK will enter the deciding game, everyone will be the referee. Frank said that through these rounds of PK, Adidas and Nike have been snarky style: Nike pay more attention to the individual, such as the performance of the star athlete's personal breakthrough and success. Adidas pay more attention to the team, to convey the spirit of teamwork in the brand appeal. Nike focus on creativity, while Adidas is more concerned about the consumer experience. Two styles which will be more to win the market? Answers or will be announced.earlier we have reported some relevant information about the AIR JORDAN 1 HIGH metal suit, this was determined in July of this year will be the first sale of white and green and white red color. As a starter in 1985 AIR JORDAN 1 HIGH metal color is still hot shoes of this year, finally round a large part of the dream of many AJ shoes. At the same time this year will also launch the white black color version, the exact date of sale is unknown. download (77.95, KB)2009-5-7 Air Jordan 2012-4-13 09:49 upload and download attachments (109.66 KB) Chuck Taylor Hi, including two pairs of female models, as well as a pair of men's color matching, the entire design using Missoni logo zig zag herringbone zigzag pattern, so that this classic shoes full of advanced fashion style.light blog site Tumblr now officially open their own clothing line, which fashion is undoubtedly good news. According to the "New York Times" said, Tumblr has invited ten artists to participate in the design of clothing, a single product inc jordans on sale mens lude dresses, raincoats, backpacks, etc., will open later next month at the site Print All Over Me, will also be in New York Fashion Week debut. If you want a close look, this week in New York during the Tumblr limited store list can go. Limited Branch Address: 339 West 38th Street, New YorkFire struck the Nike Air Force Max 2013 "Fire Red" 2013-12-08 23:17:54 Before we have given everyone brought a Air Force Max "grape" color 2013, apart from this, another section The new color of the Air Force Max 2013 also exposure on the network, all red upper with black embellishment, like most of the "Raging Bull" version, good texture. It is reported that this "Fire Red" Air Force Max 2013 will be available on May 25, while exposure information as well Num. Item No. 555105-600 & nbsp; Listing Date May 25, 2013 X-Large x Puma R698 Trinomic as the recent sale of the joint 2015-09-18 16:26:20 & nbsp; Puma as a young, stylish, vibrant sports brand has always been the avant-garde itself, not just the frequent cooperation with major fashion brands to launch a number of joint shoes increase market efficiency at the same time capture the hearts of many fans, it can be described as double-edged sword. With autumn and winter approaching, Puma brand X-Large street hand in hand to launch a joint series, in which R698 Trinomic joint shoes or enough to attract people's attention, the shoes with blue color throughout the uppers, outsole is black to be with, the whole double Footwear highlights the strong vitality of the movement and at the same time without losing the flavor and atmosphere of calm. The shoes will be available soon, a friend might like to continue to focus on it. Nike Air Trainer 3 new color available information 2014-12-11 11:35:07 A few days ago for its classic training shoes Nike Air Trainer 3 introduced a pair of the latest color, overwhelmed by the designer to light brown-based colors to create a whole body of the shoe, with a white midsole and gum outsole made of color, high-quality leather use punching details as decoration, but also the use of a light brown liner rendering, the overall feeling of the shoes is very elegant, but the classic contour and technical support also ensures the perfect sport shoes. It is reported that the shoes will be landing on December 13 brands designated shops for sale, priced at $ 125, interested friends may wish to look at it then. & nbsp; piles visit CLOT sneakers studio 2013-12-08 23:46:52 CLOT was founded by Edison Chen and Kevin Poon in 2003, is a collection of fashion company, in 2004 launched its own brand CLOT products, and often a different brand with the launch of sneakers products, including the & nbsp; Nike , adidas, Converse, Vans and more. Recently, the famous American website Sneakernews exclusive shoes CLOT team visited the studio, CLOT members also claimed their studio as "sneakers grave", from the picture we can see, the shoes occupy most of the space studio, all shoes are piles appear every corner studio. According to the & nbsp; Edison Chen said, the studio will receive each month sent brand new shoes, and now the studio has thousands of pairs of shoes, and are continuing to grow every month among.Sports players Nike Air Safari "Green Glow" New shoes 2013-08-26 13:58:07 & nbsp; Chinese shoes network www.cnxz.cn & nbsp; [Source: highsnobiety] Print & nbsp; Close Chinese shoes Network August 26 hearing, like the last two years into the luminous element of the shoes will be more popular, and in recent days, Nike Air Safari's classic running shoes will also launch a new element into the Green Glow shoes, You can see from the photos, the whole body of the shoe choice of beige, while the front and heel are in Green Glow presented alligator build quite purple Nike logo with a sense. Related newsASICS Arthur launched a new off-road running shoes GEL-FujiRado, especially equipped with Boa system, compact fit, off the mountain, 2017-07-14 13:58:36 for cross-country running professional sports brand ASICS Arthur launched the latest cross-country running shoes GEL-FujiRado. The running shoes are designed for professional cross-country runners, equipped with a series of cutting-edge technology, is the first performance of ASICS Arthur Boa system running shoes. The Boa system provides a safe and comfortable customized coverage for runners, and improves the pace of runners more efficiently and steadily. Over two years of collaborative R & D, GEL-FujiRado will lead the new era of cross-country running. "technology and innovation is the core of ASICS Arthur brand. "We have been working on improving the performance of off-road running shoes and providing better sports experience for runners," says ASICS Klein, senior manager of the Gerard global sport performance series. During the training, cross-country runners often encounter harsh terrain and weather conditions. So we want to create a cross-country running shoe that can quickly adapt to these environments while ensuring the speed of running." speed and security GEL-FujiRado focuses on the symmetrical structure of the inner and outer sides, as well as the heel design to provide adequate support for the downhill. Sock type shoe body structure, reliable design, deep lace fixing groove and the outer end of the enhanced version of toe runners conquer cross-country challenge fender booster. customization, encapsulation and comfort The Boa system used by GEL-FujiRado can create fine coverage with fine tuning, helping runners maintain steady steps on the cross-country road. When the Boa knob is tightened, the shoes are tightened so that it can be adjusted quickly during the movement. Low friction design makes the shoe always close to the foot, reduce stress, improve the comfort degree. This cross-country running shoe also uses Arthur SpEVA midsole, which has a more powerful rebound performance. Boa system GEL-FujiRado integrates the knob, shoelace and guide groove of Boa system in the design. The system is lightweight and durable, designed for muddy, wet off-road environments. "Boa is pleased to be working with Arthur to develop new GEL-FujiRado running shoes, and to help Arthur runners further improve running performance." Boa Technology, chief business officer of Inc. Chuck Mason said. The "Boa" system provides runners with the experience of fitting and coating, and steadily moves forward in every movement." S〉white with red, black and red aj6 engraved exposure, aj6 will become the next stage of Jordan Brand's flagship style, engraved sample released before and a new color. The black and white color aj6 with white red and white blue Olympic program, the large surface color eye-catching enough, but compared to those hot colors, the color level can also serve as a bit of a relief. Nike Sportswear recently in 2010 new Handbook of early exposure to the Internet, although not all shoes but also a wave of Nike see only a small part of next year. The largest or Dunk series, low cost, stable sales of Dunk, we all love, more styles, not afraid of selling. The advent of gradients and wave point elements also greatly enhanced the trend of this basic street shoe. the outdoor boots coming out again also surprised, solid leather boots collocation full palm Air Max air cushion, are cool in winter. Vunk as Air Max 95 and Dunk fit shoes will be the first child shoes money, will there be adult version is not sure, ?NBA players wearing special shoes sustenance of the shooting victims of grief in the western US state of Connecticut Newtown (Newtown) Sandy & middot 2013-12-08 22:49:11 December 14; Hook (Sandy Hook) primary school the worst in US history, school shootings, 27 people were killed in the shootings, including 18 children. In the second day of the NBA game, LeBron James, Devon Wade, Kevin Durant is also written on their shoes with the words "Newtown CT", in order to mourn the shooting innocent victims compatriots. Reebok Answer 1 now available 2013-12-08 23:55:21 Time fell back in 1997, Reebok was a brave attempt, enthusiastic and innovative sports brand, Reebok Answer 1 seminal flow DMX 10 year balloon like Iverson, rebellious, self, never agree. 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It is reported that the shoes will be fully available for sale recently, and interested friends may wish to continue to look at it. & nbsp; Vans x Diemme joint series of shoes official debut 2013-12-08 23:06:12 Vans skateboard brand snow boots brand Diemme Italian cooperation and is not the first time, overwhelmed by its another joint Diemme, officially launched this new joint series. The series includes two different shoes to help low, are used to build the finest leather material, Diemme offers excellent Italian craftsmanship, making the entire range of products build on texture. On the tongue, you can find two brand logo.